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Maximizing product value with In-Context Collaboration

Why is it that some teams release products that provide a great experience, while others, release products that are, well, not quite right? Behind every great experience lies a multitude of design choices that bring to life the stakeholders’ vision. Getting it right requires many conversations on many levels, with stakeholders, with architects and designers, with developers and testers. Bringing it all together into a delivery requires a collective intelligence of a highly collaborative team.

In our competitive world, maximizing product value is core to success and it is defined by meeting stakeholders’ expectations. Conducting stakeholder reviews early and often is key to maximizing product value, but it’s not the whole story. In the following video, I demonstrate some of the In-Context Collaboration features provided by the IBM Rational solution for Collaborative Lifecycle Management.

The video shows how easy it can be to collaborate.  However, collaboration often occurs in silos that don’t allow for the collective intelligence to emerge. Consider these common forms of collaboration that produce information silos:

  • Capturing  designs in documents, spreadsheets, or wikis that are disconnected from project execution
  • Making decisions in email threads
  • Only some team members involved in the stakeholder reviews
  • To be in “the know”  for the decisions made on your requirements, designs, work items, source code, builds, and tests do you have to be in the right meeting or on the right email or in the right hallway

If  this sounds familiar, it may be time to improve your collaboration techniques.

Collaboration increases the value of your software by delivering on stakeholders’ vision. By collaborating with your stakeholders on requirements, designs, work items, test cases, and running software we come to understand their expectations and develop a collective intelligence for what your software should provide. In-Context Collaboration ensures the team builds and uses the collective intelligence created by that collaboration maximizing product value by:

  • Making product information immediately accessible to all team members as it applies to their work
  • Facilitating team reviews, approvals, and artifact comments so feedback is incorporated early and often
  • Providing a single source of truth for team members to collaborate effectively around the globe

The CLM team seeks to provide you with a great experience. To do so, we invite you to collaborate with us through the multiple channels we provide such as:

In addition, we provide client programs, such as the Design Partner Program, Rational VoiCE, user groups and conferences. Our work items are in the open, and our team members are ready to have a conversation so we can all develop a collective intelligence about your expectations for our software.

Check out these links for more information on the Five Imperatives:


Monica Luke
Strategic Offerings Lead

Carolyn Pampino
Program Director Strategic offerings for IT, and Jazz team member