Cannot handle Rich Text format in Import/Export using CVS format - RRC 4.0 and 3.0.1.2

I tried exporting a Requirement Artifact in Rich Text format (that includes Rich Text elements like Tables, Bullets, Numbering, Bold Text, Underlined Text etc) which gave an output file in CSV format. Now I tried to Import this downloaded CSV file back into RRC using the ReqIF functionality in RRC 4.0 . The requirements that was created or imported from the CSV file has lost all its Rich Text formatting (i.e., all the rich text elements look jumbled) . Is this a known issue or am i missing something?

Notes --

   1. I see the same issue in RRC version 3.0.1.2
   2. We would be really dissapointed if the RRC Dev Team says that Export / Import CANNOT handle Rich Text formats. 
   3. I checked the exported CSV file on my hard disk. The Primary Text column on the CSV file looks similar (i.e., lost all its rich text formats) to the output I see after importing back in RRC.

Steps to Re-produce this Issue in RRC 4.0 and 3.0.1.2 --

    1. Create a Requirement artifact with Rich Text elements
    2. Create a view or filter and Export the artifact as CSV file.
    3. Import the downloaded CSV file in RRC (using Import functionality in 3.0.1.2 & ReqIF in RRC 4.0)