How can I include the default about the server link in a custom theme?

 I have worked it out by inspecting the running system. Including <div class="title" dojoattachpoint="_title"></div> it appeared along with my customisation.

Just to complete the picture, the best way I found to achieve what I wanted i.e. a banner logo with the about widget over it a indented along the screen was to put this css into my custom theme:

.jazz-ui-PageTemplate > .banner > .above-banner > .title {
    background-image: url("resource/images/matrixalmbanner.png");
    background-repeat: no-repeat;
    background-position: 0 center;
    display: inline-block;
    height: 40px;
    width: 954px;
    text-indent: 400px;
}